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APRIL 2, 20002. SANTA MONICA, CALIFORNIA. Exactly two years after Television Internet's series "Muscle Beach" exploded on the net to become its most watched series, the preeminent online network is now set to premiere the third season of "Muscle" and its highly anticipated spinoff show, "Sitcom, a sitcom", on Tuesday April 16 at 8 PM and 8:30 PM U.S. Eastern Standard Time, respectively.
With nearly two dozen articles written about the series to date, "Sitcom, a sitcom" is garnering unprecedented attention as the first situation comedy for the internet. "Sitcom" is a face-pace, highly scripted romantic comedy from Anthony Kling ["Muscle Beach" about the trials and tribulations a group of twenty-something dot-com executives go through while falling in and out of love. "Sitcom" is a semi-autobiographical portrayal of the behind-the-scenes workings at Television Internet.
"Sitcom visits Muscle": 8:00 PM
"Sitcom" will follow the "Muscle Beach" season three premiere at 8 PM. In the Muscle premiere, Television Internet will aire a half-hour special entitled "Sitcom visits Muscle" in which the cast of "Sitcom" visits "Muscle" for the net's first ever crossover episode.
In "Sitcom visits Muscle", two years have passed since the "Muscle" gang first met. The show that became the first primetime-quality half-hour series and made Jim a household name with "egg whites into protein shakes" is now, however, in major trouble.
Its star, Jimmy, has threatened to quit the Television Internet series. His executive producer, Justin Chase, and publicist, Sarah Louise Porto, have to visit the set of "Muscle" to save the program. In this special, viewers are treated to a cavalcade of a dozen Television Internet stars.
"Sitcom, a sitcom": 8:30 PM
Following the Muscle special, Sitcom will premiere at 8:30 PM with a TV-movie of the week (the net's first), a three-part mini-series airing over three consecutive Tuesdays: Part 1, The Security Gate (premiering April 16, 8:30 PM); Part 2, Creative Control (April 23, 8:00 PM): and Part 3, Really Cute (April 30, 8:00 PM).
In Part One The Security Gate, on the heals of its recent success with Muscle Beach, Television Internet gives Muscle's Alabama-born executive producer Justin Chase [played by Allen Burns the green light to produce with his pushy but sexy publicist Sarah Louise Porto [Laura Buckles the next series for the network. However, Chase, Porto, and their stunning head of Marketing and Promotions Brandy Dubuffet [former Ms. Playboy Lunden De'Leon soon learn that producing a follow-up hit to the net's most successful series is easier said than done.
Television Internet's general counsel Jessica Pimbrose quits; their head writer Nick Matthews dies, the network is sold to venture capitalists employing the young and inexperienced Barth Silvermanarian [Kevin Deen as Chase' boss; and an obtrusive, decadent Scottish actress Penelope St. Andrews [Natalie Sutherland is given a 26 episode contract for a series that doesn't even exist.
Chase quickly hires heartthrob writer Giovanni Messina [Eric Turic to revamp the show - only to find Messina revamping the entire female staff - and clueless Foxy Manowski [Ryan Angel to be his assistant, only to find her marrying his boss. Muscle Beach's Jim [Jim Morrow guest stars.
Since September, the series that Yahoo! News called "the first situation comedy series for the Internet" has (1) marked internet history; (2) been heralded by the entertainment and technology industries for its groundbreaking achievements; (3) been acclaimed by the African-American community for its positive portrayal of African-Americans; and (4) been praised by the hearing impaired community for its closed captioning achievements.
1. Marking Internet Programming History
For "Sitcom"'s writer/executive producer and Television Internet CEO Anthony Kling, the series marks several historic firsts for the net. First, "Sitco"m is the net's first show from a family that "collectively have been attached to all six decades of television history with credits including All in the Family, the Carol Burnett Show and Maude" (Yahoo! News). Also, the series has been praised as a show that's "on laugh track" is the "first time an Internet program has been spun off from another ... just like a half-hour TV sitcom, except that it's available only online" (Hollywood Reporter). And finally, the series sets Television Internet as "the first broadcasting company to deliver original programming to Windows' Pocket PC wireless devices" and "an unsurpassed forum for incubating new programming ideas on their way ... to traditional media" (Hollywood Reporter).
"Sitcom" is not just the first situation comedy for the net and the first series to deliver a TV-movie of the week online; the show is also the first spin-off series for the net and the second series ("Muscle" being the first) to aire a cross-over episode online.
2. Technological Achievements
As a result, the technology community has also praised "Sitcom"'s historic achievements. The series has been heralded for delivering the "Net's First TV Movie of the Week" (Microsoft Newsstand), and been acclaimed for being part of the "first wireless broadcasting network to deliver net-original series programming to Windows Media-enabled Pocket PC wireless devices" (Microsoft Newsstand).
On October 4, 2001, "Sitcom" was the only series to be part of the October 4, 2001 Microsoft press release in two continents for the Microsoft Pocket PC 2002 (San Francisco, CA). The Microsoft Corporation continued to herald Sitcom's achievements through year-end stating, "We are pleased that the Television Internet Broadcasting Network is taking advantage of the new feature functionalities of Pocket PC 2002 in producing Sitcom for the Windows Media platform, enabling to watch half-hour episodes, even hour and a half movies of the week, with full screen, stereo sound." (Chris Hill, product manager for the Microsoft Corporation).
3. Portrayal of African Americans
In early 2002, the African-American publications from Florida to California applauded Sitcom for its positive portrayal of African Americans and interracial relationships. "Sitcom" was given thumbs-up for having "the first African-American actress to star in an original series for the Internet" ... a show that demonstrates that an " 'African-American women can be funny, beautiful, and intelligent '" (BlackVoices.com). Series star Lunden De'Leon was praised for giving a "historic performance as the first African-American actor to star in an original series for the Internet" (North East Florida Advocate). In whole, publications agreed that "Sitcom" sends "a positive image regarding the role of Black executives in Hollywood" and an "interracial relationship" (Columbus Post Newspaper).
4. Closed Captioning Offerings
By February, the Hearing Impaired community recognized "Sitcom" for its groundbreaking offering for deaf viewers of closed captioning. The show was applauded for making "internet programming history in 2002 for the deaf and hard of hearing ... [providing the hearing impaired a new form of closed captioning for viewing the net's first situation comedy" (Deaf Voice). Publications called "Sitcom"'s offering as an "unpredecented closed captioning for the hearing impaired .... a software coding that enables deaf and hard of hearing individuals to watch the original half-hour comedy for free while following along with the show's script." (Deaf Base).
April 16th
Irregardless, since September, everyone has agreed upon one thing: "Sitcom" is sexy and funny.
Playboy Magazine, Global Black Woman, and Black Men's Magazine have featured the series with star Lunden De'Leon in stories alongside Blink 182 and Julianne Moore. The cable series Techlink spent an entire day filming the series for a ten minute special cable program. The music video for the series' theme song You are the One was a MTV TRL daily submission. And hundreds of thousands of people worldwide tuned for the series' Ladies of Sitcom Week and Sitcom Stud Week in March in which cast photos and behind-the-scene interviews gave a pre-release glimpse into the series.
While publications agree "Sitcom" is the series to watch this April, the question is how good is "Sitcom". "Television Internet has already been in talks to bring the series to network television. We believe it will happen; the only question is when and on what network," says Kling.
Yahoo! News says the show is so good it " 'could easily finish in the top ten of any network show this season ' " On April 16, the company that made a show about muscles on a beach into a net-household name will learn if "Sitcom" can overtake "Muscle Beach" to become the net's most watched series.
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