December 20 2003--Online consumers have been actively drawn to the auto lending space. Lenders should understand what segment profile is most active and what downside potential may exist from aggressively marketing to consumers in this segment.
Key Questions
Which channel do consumers prefer to use when applying for loans?
What is the demographic composition of the pool of consumers who research and apply for auto loans online?
Which group of consumers is more actively searching for auto financing online: those searching for new cars or those searching for used cars?
About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.
See
our
